Local Media and Advertising Contacts

Local Newspapers

The Audit Bureau of Circulations (ABC) has information on circulation and distribution of newspapers. Search their site by the title of the Newspaper you want more information on or click on the ABC link for each title below for more information.

The West Lothian Courier is a weekly paid for newspaper based in Bathgate with a circulation of 18,539. Source: ABC

20-22 King Street,

Bathgate,

West Lothian,

EH48 1AX

(t) 01506 633544

(f) 01506 653526

West Lothian Courier Website

 

The Linlithgowshire Journal & Gazette is a weekly paid for newspaper based in Linlithgow with a circulation of 8,749. There are three editions in Linlithgow, Bo'ness and Queensferry. Source: ABC

114 High Street,

Linlithgow,

West Lothian

EH49 7AQ

(t) 01506 844592

Linlithgowshire Journal & Gazette Website

 

The Herald & Post, West Lothian is a weekly free newspaper with a circulation of 42,433. Source: ABC

31a North Bridge Street,

Bathgate,

West Lothian,

EH48 4PJ

(t) 01506 503 400

(f) 0131 523 0299

Herald & Post, West Lothian Website

 

The Falkirk & Grangemouth Advertiser and Linlithgow Advertiser is a weekly free newspaper based in Falkirk with a circulation of 54,375. The circulation in EH49 6 and EH49 7 Postcode areas (Linlithgow, Whitecross, Philpstoun and Blackness) is 4,664. Source: ABC

Redbrae Road,

Camelon,

Falkirk

(t) 01324 624 959

(f) 01324 629 079

 

The Edinburgh Evening News is a daily paid for newspaper based in Edinburgh with a circulation of 59,937. The distribution area includes Edinburgh, Lothians, Borders and Fife. Source: ABC

Barclay House,

108 Holyrood Road,

Edinburgh,

EH8 8AS

t) 0131 620 8620

(f) 0131 620 8616

Edinburgh Evening News Website

Commercial Radio

Radio audiences are measured by Radio Joint Audience Research Limited (RAJAR). All audience reach figures shown below are from the December 2005 RAJAR quarterly summary, for more information go to the Quarterly Summary section of their website.

Forth One is an Edinburgh based radio station that covers South East Scotland including West Lothian. They broadcast to a potential market of 1,041,000 adult (15+) listeners and have a weekly reach of 302,000 listeners and 2,786,000 hours listened. This gives them a 12.5% share of listening in their broadcast area.

(t) 0131 475 1302

Forth One Website.

 

Forth Two is an Edinburgh based radio station that covers South East Scotland including West Lothian. They broadcast to a potential market of 1,041,000 adult (15+) listeners and have a weekly reach of 88,000 listeners and 692,000 hours listened. This gives them a 3.1% share of listening in their broadcast area.

(t) 0131 475 1302

Forth Two Website.

 

XFM Scotland is a Glasgow based radio station that covers the entire Central Belt including West Lothian. They broadcast to a potential market of 2,619,000 adult (15+) listeners and have a weekly reach of 367,000 listeners and 2,679,000 hours listened. This gives them a 4.9% share of listening in their broadcast area.

(t) 0141 566 6135

XFM Scotland Website

 

Real Radio is a Glasgow based radio station that covers the entire Central Belt including West Lothian. They broadcast to a potential market of 2,619,000 adult (15+) listeners and have a weekly reach of 701,000 listeners and 9,688,000 hours listened. This gives them a 17.7% share of listening in their broadcast area.

(t) 0141 781 1011

Real Radio Scotland Website

 

Clyde One is a Glasgow based radio station that covers the West of Scotland including some of the western parts of West Lothian. They broadcast to a potential market of 1,834,000 adult (15+) listeners and have a weekly reach of 588,000 listeners and 5,504,000 hours listened. This gives them a 14.9% share of listening in their broadcast area.

(t) 0141 565 2222

Clyde One Website

 

Clyde Two is a Glasgow based radio station that covers the West of Scotland including some of the western parts of West Lothian. They broadcast to a potential market of 1,834,000 adult (15+) listeners and have a weekly reach of 316,000 listeners and 3,081,000 hours listened. This gives them a 8.3% share of listening in their broadcast area.

(t) 0141 565 2222

Clyde Two Website

Television

Scottish Television is the local commercial television network. You can place adverts on a UK wide, Scotland wide or Micro region basis. The Scottish East Micro Region is approximately the Edinburgh, Lothians and Fife area.

(t) 0131 200 8200

www.smgtelevisionsales.co.uk

 

Channel Four offers advertising on a UK wide or Scotland wide basis.

www.channel4sales.com

Cinema Advertising

You can advertise at the cinema either using a traditional filmed commercial or in a poster format where a still image is projected onto the screen before the rest of the film begins.

 

Pearl & Dean have the contract for VUE cinemas including Livingston, Edinburgh Omni Centre, Edinburgh Ocean Terminal as well as Independents like the Dominion in Edinburgh.

(t) 020 7882 1100

Pearl and Dean Website

 

Carlton Screen have the contract for Odeon cinemas including Edinburgh Lothian Road and Wester Hailes, Cineworld Edinburgh at Fountainbridge and UCI Edinburgh at Kinnaird Park, Showcase Cinema at Coatbridge as well as Independents like the Cameo and Filmhouse in Edinburgh.

(t) 020 7534 6363

Carlton Screen Website

Outdoor Advertising

There are a number of different outdoor advertising options including Billboards, Buses, Taxis, Bus Shelters, Railway Stations, Mobile Billboards etc. Try searching www.yell.com for Outdoor Advertising.

In West Lothian you can even sponsor a roundabout. This service is run by West Lothian Council working in partnership with a company called Immediate Solutions. They can be contacted on 01422 354 300 or 07788 743 887.

Directories

There are a number of directories that offer advertising opportunities for businesses both in hard copies that are distributed throughout the area and often on the internet as well. The council offers a FREE online Business Directory simply fill in a Business Directory Entry Form and post or fax it back to us. Your business will then be searchable on this website and you will get a hyperlink to your website (if you have one) boosting your search engine rankings.

Yell Group

Yell group have four main products: Their hard copy directories Yellow Pages aimed at the residential market and Business Pages aimed at business to business customers as well as their phone service 118 24 7 and their website directory www.yell.com. Basic entries are free but can be enhanced with adverts and linage available at a variety of different prices. See the Yell website for more details.

Thomson Local

Thomson Local also offer a free listing in their hard copy directory and their website www.thomsonlocal.com as well as offering a variety of enhanced products. Visit the Thomson Local website for more information.

The Phone Book

BT offer a free listing in the phone book both in the A-Z section and the Classified Directory. They also offer a free entry on their website www.thephonebook.com. A variety of enhanced adverts are also available. See the BT Phonebook website for more details.

West Lothian Business Directory and Loyalty Card

A new hard copy directory from Smith Allan Marketing aiming to distribute 20,000 copies across West Lothian with a built in response mechanism - the West Lothian Loyalty Card offering discounts to West Lothian residents. Prices range from £345 + VAT for a quarter page to £975 + VAT for a full page. For more information contact:

 

Smith Allan Marketing,

Newbattle Abbey College,

Newbattle Road,

Dalkeith,

Midlothian,

EH22 3LL

(t) 0131 454 9944

(e) info@smith-allan.co.uk

Local Directories

There are a number of local directories in West Lothian including:

The Linlithgow Arrow which covers Linlithgow and Bo'ness and the Livingston Directory which covers Livingston. To advertise in either call 01506 416 360 or go to the Livingston Directory website.

The Business Advertiser directories produced by JB Publishing include editions for Armadale, Bathgate, Broxburn, Linlithgow, Livingston and Whitburn.

Unit 9A Stoneyburn Workshops

Main Street

Stoneyburn

EH47 8BA

(t) 01501 763 799

Internet

The two big key word advertising sources are Google and Yahoo.

One way to advertise your business FREE is to get an entry on this site's Business Directory simply fill in a Business Directory Entry Form and post or fax it back to us. Your business will then be searchable on this website and you will get a hyperlink to your website (if you have one) boosting your search engine rankings.

A local site with additional directory advertising opportunities is The Best of West Lothian who offer a mini website entry with descriptive text, photos and contact details.

Other local internet sites with advertising opportunities include www.westlothiannews.co.uk, www.livingstonalive.co.uk and www.lothianlife.co.uk.